MAD CULT
THIS IS A PROCESS TO THE DEATH
The brand was founded in 2005, focusing on elements from ROCK, HEAVY METAL, and MOTORCYCLE culture. Its design concept draws inspiration from the authentic emotions and inner self that arise when confronting desires, represented in the primal form of skulls. Additionally, the collection includes various products that incorporate skull culture alongside motifs like rabbits, snakes, and ouroboros.
In addition to its core offerings, the brand regularly produces one-off pieces, constantly exploring new designs and challenges. With the guiding principle of "Thank you for embracing our creative spirit," they craft original items in the Mad Cult style. Since 2009, the brand has been featured and recommended multiple times in the well-known Japanese fashion magazine, シルバーアクセサリー, for a decade.
品牌於2005成立，以圍繞ROCK・HEAVY METAL・MOTOR CYCLE 等等元素為主軸。產品設計概念源自於人類面對七情六慾時真實與自我心境，以最原始人類狀態 — 骷髏骨呈現。當然，還有各種混合骷髏文化的的兔子、蛇、銜尾蛇等等單品。
品牌除了定番產品外，還經常製作One-off 單品，不斷嘗試新的設計與挑戰。以「感謝配戴者包容任性創作的心」為宗旨，製作出Mad Cult 風格的原創單品。過往於日本著名潮流雜誌シルバーアクセサリー中亦由2009年起連續10年被多次報道及推薦Mad Cult。
Unique Creations: The One-Off Custom Item Gallery
The Evolution of Skull Culture
Skull culture originated after World War II when young American soldiers returned home. With thousands of Harley Davidsons released from military service, these veterans formed biker clubs and decorated their powerful motorcycles and riding gear with various skull motifs (such as Crossbones, Death's Head, and pirate flags) that represented their military units. This clever use of skull imagery seamlessly integrated its symbolism with the biker lifestyle.
Today, while skulls may symbolize death and fear for some—especially in Asia—within biker culture, they carry unique meanings of unwavering loyalty and commitment.
One of MAD CULT's standout features is the flexibility of its products, offering a variety of customization options. Customers can add gemstones or gold plating to existing designs, or even combine elements from different products. Additionally, MAD CULT supports clients in providing their own designs, which are then reinterpreted in the brand's distinctive style.
骷髏文化起源於第二次世界大戰結束後，退役的年輕美軍返回美國，也因為不需再作戰，美軍亦釋出了數千輛Harley Davidson，退役美軍組成的biker club成員，使用他們過去軍事單位的象徵，以不同的骷髏樣貌（如：Crossbones，Death Dead’s、海盜旗）標誌來裝飾他們強悍的重機和騎行裝備，巧妙地讓骷髏頭的象徵意義與騎士和諧地融為一體。
直至今日，骷髏頭對部分人（特別是亞洲地區）來說，意味著死亡與恐懼；但在騎士文化中使用骷髏符號元素，具有至死不渝及忠誠的特殊的意義。
MAD CULT的一大品牌特色在於其產品的靈活性，能夠提供多種客製服務。可在原有設計上額外鑲嵌寶石或加上鎏金， 甚至將不同產品的元素進行結合。此外亦支持客人提供自己的設計，然後由MAD CULT以其獨特風格重新演繹。
